Our Burlington - that's what they used to call us.

By Staff

March 4, 2015

BURLINGTON, ON

If you were with us way back in 2010 when we first hit the streets you would have known us as Our Burlington. The name for the newspaper on a web site was chosen by the late John Boich for reasons we all felt were good at the time.

We realized in late 2011 that Our Burlington didn’t sound like a newspaper and we weren’t treated as a newspaper. So we chose Gazette as the name we would be known by.

When we called someone and said y we were from Our Burlington we could have been anything from a pet grooming operation to a flower shop.

When we changed the name to the Gazette people knew in an instant what we were – and for reasons we can’t explain – there was an immediate uptick in the readership. For the first few days there was a rise of 5% that then moved to 8% and the increase held.

We tell you this because we kept the Our Burlington name – there were still people who had us bookmarked as Our Burlington and that was how they got to us.

Anyone looking for Our Burlington will get this message. The old website address is no longer functional – we have been the Gazette for close to two years.

Anyone who went to Our Burlington got sent directly to the Gazette – they didn’t even know they were being transferred.

The Our Burlington web site address is no longer functional; it has been taken down. Try to go there and you get the Server not found message.

For those that lose their way – you’ll figure it and come back.