Burlington Mall becomes Burlington Centre

News 100 redBy Staff

August 10th, 2018

BURLINGTON, ON

 

The shopping centre marks its 50th anniversary by reaffirming community focus with extensive renovations and a refreshed brand.

Heidi McGaw GM

Burlington Centre general manager Heidi McGaw

The Burlington Mall has been a place for the neighbourhood to come together. In the midst of an extensive renovation, this Burlington institution is putting a new foot forward as Burlington Centre. “We see Burlington Centre as a template for how community malls can operate going forward,” says General Manager Heidi McGaw. “This community-oriented vision informs how we operate and the services we provide to our shoppers. We are not just Burlington Centre, we aspire to be Burlington’s Centre.”

The opportunity to re-think their retail and community offerings came about when Target gave up doing business in Canada – that left a huge hole in the mall. Rather than pursue another large tenant, the development team saw the benefits of creating a different kind of mall that would become more of a family oriented centre with additional restaurants and new commercial operations.

The resulting renovations and curated tenant mix has culminated in the re-branding as Burlington Centre: a focal point for shopping and community in the neighbourhood.

The renovated Centre benefits from $60M in investment from RioCan Real Estate Investment Trust and KingSett Capital, creating space for new retailers and an improved shopping experience.

restaurant section

This is the part of the newly named Burlington Centre that will house the five family oriented restaurants.

New additions include local, specialty grocery store Denninger’s, an Indigo with a Starbucks, a relocated, refreshed Winners and several national eateries including Five Guys, Blaze Pizza, Mr. Greek and Freshii.
In the spring, Burlington Centre kicked-off a year long campaign supporting local organizations and hosting and/or participating in community events as part of ongoing celebration of its 50th anniversary and the transformation taking place at the mall.

These efforts debuted with BurlingtonGreen’s Clean-Up Green Up, and saw the shopping centre support the Burlington Fine Arts Foundation for Mother’s Day.

SoM group

Local group that was part of the 2018 Sound of Music promoting the event inside what was then the Burlington Mall.

Shortly after, Burlington Centre teamed up with Sound of Music Festival to host two pop-up concerts at the property ahead of the 2018 festival. Recently the centre helped launch the Gift of Giving Back’s summer campaign with BOMBA baseball.

 

New sign

It is now the Burlington Centre.

The ceremony yesterday marked the official unveiling of the new Burlington Centre sign.

In September the Centre will partner with the Terry Fox Run – September 16th, – that will have a contingent of people taking part in the run.

In late October there will be a Grand Opening that will mark the end of renovations and a new era Burlington Centre.

“We were careful to ensure the changes we made to our branding, tenant mix and physical space were reflective of the preferences of shoppers and changes in the community,” says John Ballantyne, Senior Vice President, Asset Management at RioCan. “We are proud of our history here, and excited to provide what the community is looking for in the near and long-term. We look forward to being part of the continued growth and prosperity of the Burlington community.”

 

 

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