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5 Must-Dos for Blog Post Writing

If you read this post from my website,you're actually reading my blog. The term blog is short for web log. Blogs essentially started in the 90s, as online journals shared with the world. (If you're interested in more history, read the Wikipedia article.)

Blogs have evolved to become much more than just personal journals. They a unique type of website (or parts of a website) with content that is regularly added in the form of what are called blog posts.

They're used by people traveling, to share stories and photos. You might have a friend who blogs about his favorite video games. Some of the most popular blogs in the internet include Perez Hiltons blog with celebrity gossip, the Mashable blog which covers everything from social media and technology to parenting and fitness and the Cheezburger blog which is full of all sorts of (funny?) photos and videos.

For businesses and organizations, blogging is a great way to share your story, demonstrate your expertise and provide value to your clients, members, donors or whoever makes up your blog audience.

Blogs are pretty easy to set up, and if you can compose an e-mail, you can create a blog post.

OK, enough prologue rambling, it's time to get to the meat of this post.

How does one write for a blog?

Write with conciseness.You'll find that's a running theme in pretty much any writing advice I'll give. Unless you're a novelist or a playwright (and perhaps not even then) forget what you we're taught in school about long paragraphs and flowing sentences. And leave the thesaurus on it's shelf collecting dust. Here's a guest blog post I wrote last year about writing concisely.

Tell stories.Yes, people respond to facts and figures. It doesn't hurt to throw in the odd statistic. But if you really want to connect with people, tell a story. If you run a food bank and you're blogging about the greater need for donations at a certain time of year, be clear about the specific need (how much do you need?) but also find a story to tell. Maybe it's a story about the struggle volunteers go through to collect donations, or the horror of having to turn people away when the food runs out. Perhaps the best story though is one of a family struggling to make ends meet over the holidays, and how last years influx of donations around Christmas helped them have a happy one.

Consider your audience.Blogs are not private. The entire purpose of writing a blog is to share something with others. If you want people to come back again and again to see what you're saying, you have to give them something they'll want to come back for. Maybe it's humor. Can you make people laugh? Perhaps it's insight. Do you have the inside scoop on something that when share will make your readers feel connected? It could just be knowledge. Can you provide value to your readers in the form of wisdom or expertise.

Know your facts.If it's on a blog, it's on the internet. That means people reading your post have access to the largest database of information in the universe. If you're wrong, your readers can find out quickly and easily.

Be consistent.Every marketing guru will tell you the value of defining your target market and then honing in on it. Have you ever shopped for furniture at Sears? Its not a bargain furniture store. They consistently sell higher end furniture, so people know that's what to expect. Those who want even higher end might check out Bustins Fine Furniture. And those on a budget will head to the place with the wacky-wavy-inflatable-arm-man out front. When people visit your blog, they should know what to expect. It might be okay to throw a curve ball every now and then, but for the most part stick to your topic or theme.

What other tips would you suggest for blog post writing? Do you have a blog that you'd like some feedback on?

Posted in Newspaper Post Date 01/17/2016


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