By Pepper Parr
September 27, 2016
BURLINGTON, ON
So – you’ve been in business for a reasonable period of time and you now need to expand your reach into your market. Or you are climbing the corporate ladder and you want to grow your personal network.
Keith Hoey, president of the Burlington Chamber of Commerce told an audience of new members that people buy things from people they know” and added – “so get to know people – network, that is what the Chamber of Commerce can help you do.”
If you had a question: Keith Hooey had an answer for you. All part of his regular new member orientation sessions.
You know that networking is the key to it all – but where do you go to begin creating that all important personal network? Ask that question of Hooey, and he will whip out an application form faster than you can pull out a business card.
Hoey is passionate about the work he does. He is unrelenting and is also a very funny guy.
Last week, the Gazette sat in on an orientation session for new Chamber of Commerce members – there were about 35 people gathered at the Burlington Golf and Country Club.
As interesting as Keith Hooey, president of the Chamber of Commerce was – there was business to be done.
Hoey wasn’t selling memberships – the people in the room were already members – what Hooey was doing was explaining just how good a deal they had gotten themselves into.
The benefits were impressive – Hoey almost made it sound as if you could end up making money on a Chamber of Commerce membership. The 3.5% discount on gas purchases will certainly get you started on the savings side.
If you are a small business operator there is the opportunity to sign your staff up to a health benefits plan. The opportunities to meet people are abundant. There is he Before 9 crowd and the Business After 5 crowd that were described by Hooey as the best networking opportunities in the city.
The selling features that Hoey focused on were the Chamber’s three prime purposes: Networking, Education and Advocacy. The organization has over 1,000 corporate members, ran 103 events last year and has eight committees advocating on behalf of their membership.
How effective is the Burlington Chamber of Commerce in advocating or its members? Hoey gives on sterling example. There was a time when Burlington was short 22 doctors which was hurting companies that wanted to attract talent to the city. A committee was put together and after a period of time – these things do take time – a program was put in place that attracted doctors to the city – Burlington is now just two doctors short of what it should have the size of its population.
Hoey had one word of caution for the new members he was orienting – “I hope you joined because you are interested”. An uninterested member was a person Hooey would chat up and give them reasons to become interested.
One critical comment: Hoey will tell people to “get out there and make money”. One doesn’t hear him say – and “give back to your community”. Other than that he does a great job.
He gave the new members all the time they needed and answered all the questions they asked – and kept looking at the clock – checking the time.
Hoey was leaving for a Chamber trip to India – a part of the world he had not been to before. And he had yet to pack for his afternoon flight.
