Local newspaper gets attention it didn't want; parent company sends out a survey asking people where they get their news.

SwP thumbnail graphicBy Pepper Parr

September 25th, 2019

BURLINGTON, ON

 

Well, local newspapers are making the news.

An avid Gazette reader popped us a note about a survey she was sent by the Toronto Star asking about how and where she got her local news.

The Burlington Post is owned by MetroMedia a subsidiary of the Toronto Star.

The Post got its name in the paper earlier in the week when the Mayor hammered them for getting a story totally wrong. The reporter who wrote the piece was sitting in council chambers at the time. Ouch!

Here is what the survey looked like.

star survey

The reader who sent the survey to us had this to say about the Post: Unfortunately the Burlington Post no longer has any purpose other than holding advertising flyers. Long ago they abandoned any sort of credible reporting and won’t ever say anything remotely controversial, seem to be a place for our elected officials to get free advertising, and they don’t allow or print contrary opinions, or even anything newsworthy. When they covered the 2018 municipal election debate and failed to mention that our current mayor at the time was roundly booed by the audience, we knew they were not a credible news source. I’m glad we have the Burlington Gazette online.

The Post at one time was published three times a week- then cut back to twice a week and now it is on the streets just once a week.  When it was published twice a week the price was $1. When the dropped to twice a week – the price went up to $2.

Everyone has their favourite newspaper. The Globe and Mail plus the Sunday New York Times work for me.

Cities the size of Burlington rely on local newspapers to tell the local story. The Gazette has been doing this for nine years – and despite a myriad of legal problems with the city we expect to be here for some time to come.

We don’t always get it right and we have been brought before the association we belong to and told to do a better job. The results of those decisions are public.

The saving grace was that the Mayor didn’t whack us in public.

There was a point where former Mayor Rick Goldring thought we were the best thing since sliced bread and had nice things to say about us. Check the video.

Foot 4

Those are porcupine quills in his snout – wasn’t a happy puppy for the day.

There was a time when there was a full sized broadsheet newspaper in Burlington.  It was folded and made part of the Spectator.

One of my bigger jobs is to think in terms of monetizing the paper and then looking for people who can do some of the day to day work.

I’d like to spend more time at home taking care of the lady in my life and trying to teach the dog to keep away from the porcupines. He’s cute but not very bright – this is the second time he got his snout full of porcupine quills.

Salt with Pepper is the musings, reflections and opinions of the publisher of the Burlington Gazette, an online newspaper that was formed in 2010 and is a member of the National Newsmedia Council

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4 comments to Local newspaper gets attention it didn’t want; parent company sends out a survey asking people where they get their news.

  • Nancy

    I think the dog is doing acupuncture! not fun.

  • Wayne Brown

    There are many sides to any story. Always good to read yours!

  • Carol Victor

    Please don’t give up your day job for the dog, even a cute one.
    I read you and the Globe and Mail daily and I’m not too happy with the latter these days

  • Collin

    Keep up the good work Pepper! People who want to stay informed on Burlington issues need the Gazette. I’ve found the Post is a lot better since Metroland took a more direct role in its reporting, but the breadth of its coverage is nowhere near the Gazette’s, which says a lot about your efforts in a mostly one-person operation.