Halton Regional Police Service Launch Holiday R.I.D.E. Campaign. They’ll getcha.

 By Staff

BURLINGTON, ON  November 22, 2011  – The Halton Regional Police Service have started their holiday R.I.D.E. campaign – and have once again partnered with local students, businesses and community organizations for the sixth year to offer “RIDE 101”, a program designed to educate drivers, particularly young and future drivers, of the importance and responsibility while driving and the consequences associated to mixing alcohol or drugs and operating a motor vehicle.

R.I.D.E. is the acronym for Reduce Impaired Driving Everywhere and was started in 1997 as a program to get control over the then increasing number of drunken driver fatalities on highways. There was a time when Christmas parties in private homes frequently had the host saying “Have one for the road”.  Like ashtrays – that phrase has disappeared but drinking drivers have not – R.I.D.E. will be out there in force.  If you’re dumb enough to drink and drive – keep your lawyer’s business card in your wallet – you will need it.

High schools from across the Region will be participating in the program.  Burlington’s Nelson High will be the participating school December 6th.

Amazing picture, amazing headache, amazingly stupid - a drunk driver.

The official launch will take place at Iroquois Ridge High School, 1123 Glenashton Drive, Oakville, where Halton Police RIDE 101 officers will team up with students from Iroquois Ridge to distribute RIDE 101 educational information, provide students an opportunity to test roadside screening devices and put all students through a series of simulated ‘road side’ sobriety tests during a fun, yet educational format.

The night component will entail members of the student council assisting designated officers in speaking with drivers of stopped vehicles during a R.I.D.E. spot check and distributing ‘Think of Me’ cards and information pamphlets on the consequences of impaired driving.  The ‘Think of Me’ cards are hand-drawn and coloured by grade four, five and six students and reflect on that child’s perception of drinking and driving.

The daytime component will be held within the school from 9 a.m. to 1 p.m. and the spot checks will be conducted from 6 p.m. to 9 p.m. out front of the school.

The Halton Regional Police are grateful for the community partners who are supportive of this worthy endeavour, including:  the Halton Catholic District School Board, the Halton District School Board, Mothers Against Drunk Drivers (M.A.D.D.), McDonald’s restaurants and Tim Horton’s.

 

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