By Pepper Parr
BURLINGTON, ON November 19, 2012 It is always interesting when a person who operates a business in the city; one that requires licensing and is overseen by a city department, suggests to the city that they might be able to offer an additional service and would like to try out a new idea.
Scott Wallace, president of Burlington Taxi did that last March when he took the idea of setting up a taxi shuttle service that would get people, who shouldn’t be behind the wheel of a car, home once the bars in the downtown core closed and to drive people from bar to bar during the evening.
It worked, sort of, and well enough for Wallace to ask if he could run the same type of service between late November and the first of the new year. After very little discussion council committee said “sure, why not” and moved it along to a full council meeting.
What was disappointing was that the committee didn’t give the idea a lot of attention and no one thanked Scott Wallace for the idea and the initiative he took. The least he deserved was a “thank you”. Maybe he’ll get that at the council meeting.
Ward 6 Councillor Blair Lancaster chats with Burlington Taxi president Scott Wallace during the Downtown visioning exercise recently.
The idea was brought forward last March when Burlington Taxi made a formal request to Community Development Committee to operate a shuttle taxi service for the downtown restaurant and bar patrons. The proposed pilot was to operate during peak times of the year on Saturday nights from 11:00 p.m. to 3:00 a.m. after which time the City of Burlington would evaluate whether this would be a long term viable.
Overall, while the pilot project was not a huge success, the idea that there are options available for people to move about the downtown and to take people home during the peak times was seen as an important move forward in the area of alternative transportation said Manager of By-law Enforcement and Licensing, Tracey Burrows, who has the letters C.P.S.O., M.L.E.O. (c) behind her name; heaven only knows what they mean.
The goal of the Pilot, which ran from May 5, 2012 to September 1, 2012, was to evaluate operating larger capacity vehicles in the downtown core to assist in moving patrons between downtown bar locations during the late evening (11pm -1am) hours and then out of the downtown core in a more timely fashion during the bar rush period. (1 a.m. – 3 a.m.)
The Service Area for this pilot was bordered by QEW in the west, the Guelph Line in the east, Fairview Street in the north and Lakeshore road in the south. All patrons requiring rides outside of this area would use standard taxi services or other transportation of their choice.
Two Multi-passenger vehicles (Ford club vans) between the hours of 11PM and 3AM every Saturday night. beginning on May 5.
One van was used to shuttle people between different bars and began at Emmas Backporch at 11PM and drove a route:
1. Proceed to Pearl Street (Poacher)
2. Proceed to Elizabeth Street (Martini House/Dickens/Honey West)
3. Proceed to Brant Plaza using John Street Access (Joe Dogs)
4. Proceed South on Brant Street to Lakeshore Road. (Queens Head/Rude Native/Pepperwood)
5. Turn East on Lakeshore Road to Waterfront Hotel (Beaver and Bulldog)
6. Return to Old Lakeshore Road (Emmas)
The vehicle stopped for passengers at any point on the route but would not take passengers to any destinations off the route. This bar to bar service ended at 1AM. When the vehicle began to deliver patrons to any destination within the designated Service Area concluding service at 3AM.
Older Ford club vans, which were technically not licensed as taxis, were used during the pilot with the full consent of the city. The multi-passenger service worked well enough for Burlington Taxi to ask for a second pilot with a view to making this a permanent service.
After the first six weeks Wallace found there was little demand for the bar to bar service so he revised the offering to allow both vehicles to be available to transport anywhere in the City of Burlington including bar to bar downtown.
Wallace fully expected problematic behavior to be a major concern. He is “ happy to say that it has not been an issue at all. Our drivers have reported to us that for the most part the passengers have not caused any major issues.”
“The impact on Taxi Drivers Income was a major issue when we debated this type of service”, reports Wallace. “ We closely monitor driver income to ensure they can also make a decent living. When we compared driver revenue per hour from the same time last year there was no significant change. Additionally we had no complaints from our drivers about the vans being on the road.”
The total Revenue for the pilot was $3,425.00. The total Expenses for the pilot was $5,152. This only includes driver wages, fuel and insurance. It does not include vehicle depreciation or repairs and maintenance.
Wallace also reported that the pilot had limited impact on service levels. “They averaged around 80% which is considered good for this specific PEAK period. The use of the service was very limited with less than 5% of all calls using the service while having to be subsidized by Burlington Taxi.”
However the pilot did have some successes. “People were generally satisfied with the service and having another option of getting home at peak times. Additionally while the pilot operated during some peak months a good part of it ran during slower months skewing the ridership volumes. We had extreme high volumes of business during the Sound of Music festival and usage was very high, ” said Wallace
Wallace believes that “ if marketed properly and operated only during the peak months of November, December, May and June that this service could be successful.”
Wallace wanted pricing to be $5 per person anywhere in the City of Burlington.
Wallace likes what he learned enough to advise the city that he is in the process of finalizing a proposal to the city for peak period taxis to operate on Saturday nights throughout the year.
