By Pepper Parr
BURLINGTON, On. February 18th, 2013. Finding the right balance in the news business is not easy. When your publication is on the internet there are a lot of analytics that tell you how many people have read a story and what people are looking for when they are searching the site.
We were stunned this morning to see how many people went looking for what is going on for Family Day in Burlington. We had not published anything. Based on last year’s response, which was limited, we decided to forgo doing anything on what was open in the city. THAT was a mistake.
Hundreds of people went to Our Burlington to find out what was open and what wasn’t. When they searched using the words Family day they got a very detailed story that was about events in 2012.
We may have misled people who did not see the date line – and for that we apologize.
It is clearer now that you are looking for more in the way of Family Activities and we will do our best to deliver for you.
One item we do want to bring to your attention is the Jamie Adkins Circus Incognitus taking place at the Performing Arts Centre March 14th. The man is an absolute delight and the younger kids will roll in the aisles laughing. Tickets are very fairly priced – $16 for a youth and $25 for an adult.
We will make amends with our reporting on Spring Break.
