Why do the Amazon, Nike, Starbucks and Apple brands soar while the Noika brand seems to just sort of sit there? Visca will tell you.

By Staff

BURLINGTON, ON  March 19, 2012  –  Gerry Visca, an inspirational speaker takes the view that each of us has a brand and we can advance our personal interests, our job prospects and career aspirations if we define, refine and promote our individual brand.

Visca works with people who want to create their own brand.  Among people he has worked with is a woman who is a “divorce coach”.  She created a brand and works with people going through a divorce.  These assignments are short term but very focused and intense.  The Divorce Coach explained that people going through a divorce don’t have much in the way of a skill set to fall back on for what is a very emotionally traumatic experience for both men and women.  A person needs access to very specific skills that are experienced in the world of managing ones way through a divorce.

Gerry Visca turns a skill set into a brand.

Brands, according to Visca are not just for the big names.  He asks: “Ever wonder why certain brands like Amazon, Nike, Apple and Starbucks generate incredible momentum and buzz while other ones like Nokia find themselves standing still?  There isn’t what I refer to as a culture of initiation driving their momentum. What I mean by that is there isn’t a culture of starting, raising your hand, speaking out, leaning forward, screwing up and learning from it.”

Well, let’s let Gerry Visca tell his own story.

 The role of your brand in the lives of your client’s is more important today than ever before.   I want you to view your brand as an invisible aura of meaning and emotion, a living entity if you will with the ability to create choice, build trust and establish loyalty. One of my goals as a branding expert in Canada is to help my clients ‘inspire to action’ and kick start a strong foundation by creating a culture of initiation within their brand experience.  There is something special about getting out there and being recognized for taking action.   Ask yourself the following questions right now as you contemplate building a culture of initiation:  How can we stand out? How can we engage our target audience?  The two key elements in those questions stem from the art of differentiation and meaningful engagement.  Too often I see the start of what can be an incredible branding platform only to then witness a leader pulling back and pumping the breaks. The following are tips designed to help you build a culture of initiation within your brand:

Adapt to whatever changes the marketplace throws at you.

Design marketing strategies that stir a sense of emotion  Why? To connect emotionally with your audience.  A great example of this is ‘Coca-Cola’s Celebration Mix’ – a remix of previously unknown Somali Canadian artist K’Naan’s song “Waving Flag’ – became the unofficial anthem of the World Cup which made a powerful impact on individuals at the event.  It resulted in more than 13 million web site hits. Worth looking at. hits: https://www.youtube.com/watch?v=WTJSt4wP2ME)

Understanding the behavior of your brand will help you lay a stronger foundation for your marketing efforts going forward.  Another great tactic is using feedback with your clients and weaving their insights into your practices.  Think of creating brand ambassadors with your key clients by making them a part of your process. 

Create something that connects and your story will travel faster than ever before. 

Visca runs a Branding Boot Camps® and claims it became a world-class product that brought him to the point where his reputation became international.

Visca has been an inspirational speaker at Burlington Economic Development lunches where he had everyone in the room on their feet hugging each other.  For Burlington – THAT is inspirational.

You can reach Gerry Visca at gerry@redchairbranding.com

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